New Baskin-Robbins Survey Highlights the Different Ways Moms and Dads Use Ice Cream in their Respective Parenting Techniques

Survey Reveals Simply How Usually Mothers and Dads Bribe and Reward their Kids with Ice Cream, in addition to the position ice cream performs in bringing households collectively

CANTON, Mass., (Might eight, 2017) – Baskin-Robbins, the world’s largest chain of specialty ice cream outlets, at present introduced the findings of its latest survey* simply in time for Mom’s Day, which showcase the alternative ways mothers and dads use ice cream for parenting, how they get pleasure from ice cream in another way, and the way ice cream performs a job in household time.

The survey unveiled many fascinating findings, together with the next:

  • Mothers reward their youngsters with ice cream greater than dads – Mothers (66 p.c) are extra possible than dads (58 p.c) to deal with their baby to ice cream as a reward for doing one thing good
  • Ice cream is a superb incentive – Two-thirds of oldsters use ice cream to incentivize their baby to do one thing they don’t get pleasure from doing, however dads are 65 p.c extra possible than mothers to make use of ice cream as an incentive for kids to do their chores
  • Ice cream is youngsters’s favourite deal with – 62 p.c of oldsters say ice cream is their baby’s favourite deal with, with chocolate as a distant second at 20 p.c
  • Ice cream brings individuals collectively – 96 p.c of oldsters say ice cream is a superb deal with to get pleasure from with family and friends, and 90 p.c of oldsters have fond reminiscences of their very own dad and mom treating them to ice cream as a toddler
  • Ice cream as a peacemaker – Greater than half of oldsters (54 p.c) have used ice cream to resolve a battle, however dads (77 p.c) are greater than twice as possible to take action than mothers (30 p.c)
  • Dads eat ice cream extra ceaselessly than mothers – 72 p.c of dads eat ice cream on a weekly foundation, whereas solely 54 p.c of mothers indulge on this candy deal with weekly
  • Ice cream as a quiet escape – Mothers are 5 instances extra possible than dads to say they like to eat ice cream alone

“With Mom’s Day and Father’s Day approaching, It’s fascinating to see the alternative ways ice cream performs a job within the parenting methods of mothers and dads,” mentioned Carol Austin, Vice President of Advertising for Baskin-Robbins. “We’re all the time seeking to spark connections amongst our visitors, so we like to see that ice cream helps carry households collectively in so many alternative methods.”

Baskin-Robbins is happy to have fun all mothers this Mom’s Day with two festive ice cream cake choices. The brand new Polka Dot Cake is the right solution to present mother how a lot she is cherished in a traditional, however up to date approach, whereas the returning Elegant Rosette Cake includes a cascading bouquet of flowers. Each muffins are totally customizable with mother’s favourite ice cream taste and white or chocolate cake, and could be ordered each in-store and on-line at

For dads, the returning Chilly One Cake and a brand new OREO® Ganache Cake will make the right addition to Father’s Day celebrations subsequent month.

Moreover, Baskin-Robbins’ Might Taste of the Month, Mother’s Makin’ Cookies™, is the right approach for mother to take a second for herself and indulge with a scoop. This returning favourite options mother’s secret recipe of brown-sugar-flavored ice cream crammed with chocolate chip cookie items, chocolate-flavored chips, and a scrumptious cookie-dough-battered flavored ribbon.

*Survey Methodology: This on-line survey was performed on April 20, 2017 via April 27, 2017 amongst a consultant pattern of 1,000 dad and mom of kids between the ages of two and 12 years outdated by Toluna, an unbiased analysis supplier, underneath the steering of RF|Binder’s analysis group. The outcomes are nationally consultant in line with the U.S. Census Bureau statistics to precisely replicate the gender, age and area of the U.S. normal inhabitants.

About Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty outlets, offering visitors with a big selection of ice cream flavors and scrumptious treats at greater than 7,800 retail outlets in additional than 50 international locations around the globe. The model was based by two ice cream lovers whose ardour for ice cream led to the creation of many iconic ice cream flavors together with Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. At this time, Baskin-Robbins has greater than 1,300 ice lotions in its taste library, and in addition presents customized ice cream muffins, frozen drinks and the Polar Pizza™ Ice Cream Deal with. Its franchised ice cream outlets function locations the place individuals can join and create particular reminiscences whereas they discover a big selection of flavors, together with a brand new Taste of the Month each month. Headquartered in Canton, Mass., Baskin-Robbins is a part of the Dunkin’ Manufacturers Group, Inc. (Nasdaq: DNKN) household of corporations. For extra info, go to


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