Ahead of Father’s Day, Baskin-Robbins Survey Reveals that Dads are nearly 75% More Likely to Incentivize Children with Ice Cream than Moms

Baskin-Robbins additionally celebrates Dads with scrumptious lineup of ice cream desserts and seasonal ice cream treats

CANTON, Mass. (June 1, 2017) — Baskin-Robbins, the world’s largest chain of specialty ice cream outlets, lately performed a survey* that reveals simply how a lot dads use ice cream as a parenting approach in comparison with mothers. The examine additionally reveals the function ice cream performs in bringing households collectively.

In time for Father’s Day, the survey unveiled many distinctive findings round dads and ice cream, together with:

  • Dads use ice cream to incentivize – Dads are nearly 75 p.c extra probably than mothers to make use of ice cream to bribe their youngsters to do one thing they don’t wish to do, resembling a chore
  • Ice cream is a peacemaker – Dads (77 p.c) are greater than twice as probably as mothers (30 p.c) to make use of ice cream to resolve a battle or argument

    • Greater than half of dads (51 p.c) have used ice cream to resolve an argument with their partner
  • Ice cream as a pick-me-up – 9 out of 10 dads give their kids ice cream when they’re feeling unhappy or disillusioned to assist cheer them up
  • I Scream, You Scream – Nearly all dad and mom (96 p.c) agree that ice cream is a good deal with to take pleasure in with their household and buddies
  • Sneaking a Pint – One in 5 dads favor to eat ice cream when their partner isn’t round, and nearly one-quarter of dads wish to have some alone time this Father’s Day

“We like to see simply how a lot ice cream performs a task in dads’ and their kids’s lives, and in bringing households collectively,” stated Carol Austin, Vice President of Advertising and marketing for Baskin-Robbins. “That’s why we’re so excited to have a particular lineup of ice cream treats that can assist our friends have a good time Dad all-month lengthy. We all know dads and their households will take pleasure in our new June Taste of the Month, Made with TWIX® Bars, and we’re excited to supply our Chilly One Cake, which celebrates dad in a enjoyable and frosty means.”

Baskin-Robbins is kicking off the summer time season with a lineup of frozen desserts that can hold friends cool all through the new summer time days. Beginning right this moment, friends can take pleasure in the brand new June Taste of the Month, Made with TWIX® Bars, which options caramel and chocolate malt ice cream, TWIX® bar cookie items, chocolate flakes and a caramel ribbon. This basic sweet bar taste might be loved by the news in a cup or cone.

Additionally launching right this moment is the brand new Praline Pecan Cookie, which is impressed by Baskin-Robbins’ signature Pralines ‘n Cream taste and combines all the identical taste components in a scrumptious cookie. The Praline Pecan Cookie might be mixed with any ice cream taste as a Heat Cookie Ice Cream Sandwich or a Heat Cookie Sundae.

This month, Baskin-Robbins can also be providing quite a lot of ice cream desserts to assist have a good time seasonal events, together with Father’s Day and Commencement Day. The next desserts might be personalized to function Dad’s or your particular grad’s favourite ice cream and cake taste mixture, and might be ordered in-store or on-line:

  • New! OREO® Cookie Ganache Cake: A sublime and decadent cake that includes an OREO®-infused chocolate frosting, topped with a mouthwatering ganache, and alternating goodness of OREO® cookies, frosting rosettes and chocolate triangles
  • The Chilly One Cake: This returning favourite, formed like a mug, says cheers to Dad in a flavorful and frosty means that can assist him sit back, calm down and have a good time his day
  • Cap & Diploma Cake: A basic commencement design, this cake incorporates a mortarboard cap and diploma, rose buds, a chocolate drizzle, a fudge border and might be personalized with a grad’s faculty colours

For extra details about Baskin-Robbins’ large number of premium ice cream flavors and frozen desserts, go to www.BaskinRobbins.com or observe us on Fb (www.fb.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).


®/™ TWIX is a registered trademark of Mars, Inc. ©Mars, Integrated. Used underneath license by Baskin-Robbins.          


OREO is a registered trademark of Mondelēz Worldwide group, used underneath license.


*Survey Methodology: This on-line survey was performed on April 20, 2017 by April 27, 2017 amongst a consultant pattern of 1,000 dad and mom of youngsters between the ages of two and 12 years outdated by Toluna, an impartial analysis supplier, underneath the steerage of RF|Binder’s analysis staff. The outcomes are nationally consultant in accordance with the U.S. Census Bureau statistics to precisely mirror the gender, age and area of the U.S. normal inhabitants.


About Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty outlets, offering friends with a wide selection of ice cream flavors and scrumptious treats at greater than 7,800 retail outlets in additional than 50 international locations all over the world. The model was based by two ice cream fanatics whose ardour for ice cream led to the creation of many iconic ice cream flavors together with Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. In the present day, Baskin-Robbins has greater than 1,300 ice lotions in its taste library, and in addition affords customized ice cream desserts, frozen drinks and the Polar Pizza™ Ice Cream Deal with. Its franchised ice cream outlets function locations the place individuals can join and create particular reminiscences whereas they discover a wide selection of flavors, together with a brand new Taste of the Month each month. Headquartered in Canton, Mass., Baskin-Robbins is a part of the Dunkin’ Manufacturers Group, Inc. (Nasdaq: DNKN) household of firms. For extra data, go to www.BaskinRobbins.com.


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